Unit 432 e-Business Strategy
Significant monies were lost in the speculative dot-com bubble of 2000. Many of those businesses had good technology, but poor strategy. The purpose of this course is to formulate e-business strategies that are likely to create significant improvements in productivity whilst minimising risks.
Definition of 'e-Business'; the four-stage strategy framework; risks.
The range of e-business initiatives and their contribution to stakeholders in the value chain.
How to formulate the e-business strategic plan, the planning tools that can be used and the concepts that inform its development.
Plan design and implementation of the strategic plan
the risks that need to be addressed.
The role that technology plays in a knowledge-based business environment and outline the strategic approach that assists.
The specific value propositions that are incorporated into a e-chain model or system.
Changes to marketing practices and e-marketing models that deliver stakeholder value.
Description of e-CRM initiatives and systems available, how to integrate e-CRM and why they fail.
A review and predictions of how mobile e-business technology will improve performance both for internal operations and with partners, along with existing implementation issues and risks.
A review of stage of our four-stage e-business strategy framework - performance management. The Balanced Scorecard is particularly emphasised.