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Unit 432 e-Business Strategy

Significant monies were lost in the speculative dot-com bubble of 2000. Many of those businesses had good technology, but poor strategy. The purpose of this course is to formulate e-business strategies that are likely to create significant improvements in productivity whilst minimising risks.

Topic 1: e-Business Introduction

Definition of 'e-Business'; the four-stage strategy framework; risks.

Topic 2: e-Business in practice

The range of e-business initiatives and their contribution to stakeholders in the value chain.

Topic 3: The e-business strategic plan

How to formulate the e-business strategic plan, the planning tools that can be used and the concepts that inform its development.

Topic 4: Design and implementation

Plan design and implementation of the strategic plan
the risks that need to be addressed.

Topic 5: Knowledge management

The role that technology plays in a knowledge-based business environment and outline the strategic approach that assists.

Topic 6: e-Chain management

The specific value propositions that are incorporated into a e-chain model or system.

Topic 7: e-Marketing

Changes to marketing practices and e-marketing models that deliver stakeholder value.

Topic 8: e-CRM

Description of e-CRM initiatives and systems available, how to integrate e-CRM and why they fail.

Topic 9: m-Business

A review and predictions of how mobile e-business technology will improve performance both for internal operations and with partners, along with existing implementation issues and risks.

Topic 10: e-Business performance management

A review of stage of our four-stage e-business strategy framework - performance management. The Balanced Scorecard is particularly emphasised.