Unit 2: 2 - Enterprise 2.0 and Mobile Business

Mobile Business


Lots of mobile devices available, many people are using multi-screen approached.
People now do searches and purchases on mobile rather than fixed devices.
Growth of Internet of Things and home automation (attack vector!)
"The vast majority of companies now have websites"

Mobile Business II

BYOD; potential security issues. FakeSMS, plaiceRaider, jailbreaking (oh dear, doesn't really understand it! - around 3 minutes)
SME global competitivesness will decrease if they don't adopt mobile devices due to security concerns. Harrris & Pattern (2013)
"CreateCommons has been set up to relax those copyright laws"!?! (5.40)
Installed base forecast for IoT out by about 2 billion items (see slide 4)

Enterprise 2.0
Andrew McAfee, Race Against The Machine, 2006, "Enterprise 2.0 is the use of emergent social software platforms within companies, or between compaies and their partners and customers"
Web2.0 since 1999 "interactive web"

Digital business maturity model. Level 0, 2014 50% no web or social media engagement. Level 1 web presence broadcast model. Level 2 etc.


Passport to Trade 2.0; passport to trade.
Wakelet.com - emerging social platform.


Digital Marketing: tips on how to use video and mobile marketing
Salford Business School
Chair: Dr. Aleksej Heinze (Co-Director Centre for Digital Business) hosts an expert panel presentation and discussion on mobile & video optimisation featuring Cindy Krum (Mobile Moxie) Tina Judic (Found) Phil Morgan (Delineo) Rich George (MEC)
(As an example, I read through a 1 hour lecture presentation whilst reading the slides in 4 minutes 41 seconds, *and* the slides are more useful in terms of accessing the content).

Journal of Research in Interactive Marketing
Nadia Pomirleanu John A. Schibrowsky James Peltier Alexander Nill, (2013),"A review of internet
marketing research over the past 20 years and future research direction", Journal of Research in Interactive Marketing, Vol. 7 Iss 3 pp. 166 - 181

The 20-year review of marketing and selected business journals examines the internet
marketing literature to determine how the literature has evolved in terms of quantity, content, and
publication outlets.

Findings – The study revealed that 68.5 percent of the internet marketing research had been
published in the last eight years. i.e., bean counting