Unit 401: Marketing

Study Guide

• Topic One: The Discipline of Marketing
• Topic Two: The Marketing Environment and Marketing Analysis
• Topic Three: Marketing Strategy and Planning
• Topic Four: Segmentation, Targeting and Positioning
• Topic Five: Marketing Research and Buyer Behaviour
• Topic Six: Product
• Topic Seven: Place (Distribution Channels)
• Topic Eight: Pricing
• Topic Nine: Integrated Marketing Communication Strategies
• Topic Ten: Relationship Marketing