An introduction to strategic management
Submitted by lev_lafayette on Tue, 11/02/2010 - 08:53Strategic management may be defined as:
The process of identifying, choosing and implementing activities that will enhance
the long term performance of an organisation by setting direction, utilising
technology and innovation and by creating ongoing compatibility between the
internal skills, resources and capabilities of an organisation and the changing
external environment within which it operates. (Viljoen & Dann 2003: 5)
