Capital Investment Decisions
Submitted by lev_lafayette on Sun, 11/01/2009 - 14:18The Accounting Rate of Return (ARR) is a simple method of calculation based on net profit or book value. It is little used now as it does not take into account the time value of money.
ARR = average net profit / average book value of investment * 100
or
ARR = average net profit / total initial investment value * 100
The average book value, method alpha, will give a higher result.