Marketing is a way of thinking and an approach to business that is based on the organisation's attempt to meet its customers' needs as best it can and to simultaneously create value for the organisation and for the customer.

As an activity marketing is a process that matches the wants and needs of customers with an organisation's ability to meet these wants and needs by providing appropriate goods and services. It creates value for the customers by:

• giving them suitable products (goods or services)

1. Recommendations

That the International Standards Organisation and the United Nations Statistics Division be contacted and the name 'Timor Leste' (and the abbreviation, TLS) be reverted to 'East Timor' (and the abbreviation, TMP) immediately.

That the .tp domain space be retained and commercial developments exploited.

That the Administrative Contact be redelegated from an individual to a representative of the Government ex-officio.

That the Technical Contact be retained subject to a contract between the Government of East Timor and the Technical Contact.

Study Guide

• Topic One: Managing IS To Seize New Strategic Opportunities
• Topic Two: Information Systems and Strategy
• Topic Three: Managing Using A Systems Approach
• Topic Four: Managing Information Systems Development
• Topic Five: Moving From IS Planning To IT Planning
• Topic Six: Managing Organisational Data
• Topic Seven: Managing IS Services and Business Networks
• Topic Eight: IS Project Management
• Topic Nine: Professional Ethics and Managing Technological Change

The external forces for change in an organisation include economic conditions, technological developments, competitor's activities, societal and demographic shifts, and legal/political developments. The internal forces include managerial decisions, employee preferences and suggestions. The focus of organisational changes include technology, shared values and culture, strategy, structure, systems and staff.

The control function in management is the regulation of activities and behaviours within organisations, adjustment and conformity to specifications and objectives. There is a control feedback loop which recognises changes in planning and organising. The basic control principles are 1. Establish standards, 2. Measure performance, 3. Compare performance against standards and 4., Evaluate results and take necessary corrective action.

The link between Human Resource Management and competitive advantage is about getting the right people and maximising their performance and potential. Planning for HR involves forecasting demand; working out how many and what type of people a firm needs at a particular point in time, assessing the supply of such people, and formulating fulfillment plans. JOb analysis is the determination of the scope and depth of jobs and the requisite skills, abilities and knowledge that people need to perform their jobs successfuly.